You do a great job for your clients. You really do. You find them the best solutions they need. You work hard. Yet when it comes to establishing a presence on your website that screams “I’m trustworthy,” you’re …
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SEO. Online ads. Social Media. You’ve heard of all the major ways to boost your mortgage marketing. You might even be heavily involved in them, helping to take your mortgage brand to the next level. But that doesn’t …
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Remember the last time you made a purchase you couldn’t explain? You might even consider yourself a frugal person. A budget-conscious person. Someone who doesn’t make impulse purchases at all. Yet one simple look at your credit card …
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When you send out an email, you’re not hoping for an accident. True: when companies like yours send out newsletters, it can feel a bit like casting a net into the sea. You’re hoping there are some potential …
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You take the time to create a split test. It might involve multiple landing pages. It might involve lots of copy. It definitely involves lots of work and time. Then, you run the test. After a long enough …
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The idea of a “sales funnel” can sometimes sound more complicated than it really is. Just consider how many images are out there when you Google “lead generation funnel.” What you see doesn’t look simple at all. Instead, …
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No matter how much traffic you get, the success of your web presence comes down to one thing: Conversion. Conversion is when your potential lead takes action. It can mean many different things, including: Submitting a lead generation …
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You’ve done it all. You’ve put together a great website. You’ve launched a sales funnel. You’re adamant about capturing the essential leads that can boost your business. But somehow—for some reason—you’re just not seeing the results. Bounce rates …
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In creating an effective online sales funnel, few items will matter as much as that first email. Allow me to demonstrate. Let’s say you bring an audience to your website. You’ve taken the time and effort to handle …
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In the mortgage or insurance industry, you’re talking about selling a very important product. That means your sales funnel is going to be a little more sophisticated than selling t-shirts. But that doesn’t mean you need an overly …
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