Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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You do a great job for your clients. You really do. You find them the best solutions they need. You work hard. Yet when it comes to establishing a presence on your website that screams “I’m trustworthy,” you’re …
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The idea of a “sales funnel” can sometimes sound more complicated than it really is. Just consider how many images are out there when you Google “lead generation funnel.” What you see doesn’t look simple at all. Instead, …
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“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” -Mark Twain True: there may be a few things the “majority” gets right. But when it comes to mortgage marketing, if …
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Mortgage marketing can be a tough business. Customers are expensive to find and acquire—and once they land on your page, there’s no guarantee that they’ll choose you. Although you might have a decent sized advertising budget, the number of …
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