Your landing page just might be the most important thing you ever put online. Sure, there’s lots of other important stuff you put online: blog posts that attract traffic, social media posts that draw people in… …but without …
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SEO. Online ads. Social Media. You’ve heard of all the major ways to boost your mortgage marketing. You might even be heavily involved in them, helping to take your mortgage brand to the next level. But that doesn’t …
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When you send out an email, you’re not hoping for an accident. True: when companies like yours send out newsletters, it can feel a bit like casting a net into the sea. You’re hoping there are some potential …
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You’ve done it all. You’ve put together a great website. You’ve launched a sales funnel. You’re adamant about capturing the essential leads that can boost your business. But somehow—for some reason—you’re just not seeing the results. Bounce rates …
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You know that mobile access to your website is essential. You know that many people today—Millennials in particular—prefer to do their shopping and research on their mobile device. Half (or more) of your website traffic is on a …
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Ask any mortgage marketer the keys to success and they’ll give you a litany of buzzwords. Go viral. Go social. Reach out via email marketing. Make sure you’re mobile. Rarely will you hear the word “funny” among them. …
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Your customers are in love with your content. They read your page up and down, it seems. But for some reason, they just…aren’t… converting. You have a call to action button, but the sales and leads aren’t rolling …
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“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” -Mark Twain True: there may be a few things the “majority” gets right. But when it comes to mortgage marketing, if …
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Mortgage marketing can be a tough business. Customers are expensive to find and acquire—and once they land on your page, there’s no guarantee that they’ll choose you. Although you might have a decent sized advertising budget, the number of …
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