Client Spotlight: Scott Schang
Want to learn a thing or two about mortgage marketing? Listen to one of our power users, Scott Schang. “leadPops helped me multiply my conversion rates. Double is the smallest increase I have. I have some …
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Tag: Website Optimization
Little-Known Traditional Marketing Tactics to Boost Your Onl...
We live in the digital world, right? So we can kiss those traditional marketing tactics goodbye… …but, not so fast. Sure, digital marketing tactics are ideal for the digital environment. They’ll give you everything you need to scoop …
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Mortgage Marketing Website Stagnating? Here’s How to Diagn...
You think you’ve done it all right. Messaging, landing pages, calls-to-action, a simplified site—you’ve got it all down. As a mortgage marketer, you’ve taken the time to think about what your site must look like from the potential …
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Lead-Boosting Tips for a Web Presence that Converts
No matter how much traffic you get, the success of your web presence comes down to one thing: Conversion. Conversion is when your potential lead takes action. It can mean many different things, including: Submitting a lead generation …
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How to Diagnose a Mortgage Website in Dire Need of an Update
It’s a doctor’s job to diagnose when there is something wrong with a patient. But when the patient is your mortgage website, who tells you when something’s wrong? A mortgage website like yours, when functioning properly, should be …
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7 Statistics About Mobile Internet that Will Motivate You
You know that mobile access to your website is essential. You know that many people today—Millennials in particular—prefer to do their shopping and research on their mobile device. Half (or more) of your website traffic is on a …
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How What You Don’t Know About Conversion Funnels is Costin...
When a prospect clicks onto your website or landing page, what do you want them to do? How about if they open up one of your emails, or see one of your social media posts? “I don’t know” …
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