One landing page just doesn’t cut it. That’s not only true for most marketers, but especially applies to anyone starting out with their online marketing efforts. Why won’t one landing page do it? Because you need to learn. …
READ MORE
You think you’ve done it all right. Messaging, landing pages, calls-to-action, a simplified site—you’ve got it all down. As a mortgage marketer, you’ve taken the time to think about what your site must look like from the potential …
READ MORE
Need more conversions? That’s a silly question. It’s like asking people if they could use more money. The obvious answer is that everyone needs more conversions. In the case of mortgage marketing, however, the problem is that you …
READ MORE
When someone visits your site, are they experiencing it how you would want them to experience it? Or are they experiencing it in a completely different way? It might sound like a simple pair of questions. But it’s …
READ MORE
It’s just one word, and it might just be the most important word in the world of marketing. It’s hard to win it—but very easy to lose it. And if you lose it, it can be impossible to …
READ MORE
What does it mean to provide value? Whether you come from the mortgage, real estate or insurance industry (or any industry, for that matter), the concept is the same when it comes to online marketing: You’re either providing …
READ MORE
Let’s face it: in 2017, search engine optimization (SEO) has changed. There’s no more keyword stuffing. No more spamming the search engines. Fretting over this word and that word is a colossal waste of time. But there’s a …
READ MORE
What’s the most important element on your page? Headlines? Nope. Content? Good guess, but still wrong. Colors? Definitely important, but not quite. The most important element on your page is also one of the simplest: It’s that button …
READ MORE
You do a great job for your clients. You really do. You find them the best solutions they need. You work hard. Yet when it comes to establishing a presence on your website that screams “I’m trustworthy,” you’re …
READ MORE
SEO. Online ads. Social Media. You’ve heard of all the major ways to boost your mortgage marketing. You might even be heavily involved in them, helping to take your mortgage brand to the next level. But that doesn’t …
READ MORE
