It might sound like ancient history: On-page search engine optimization. That’s right—these days, search engine optimization isn’t always focused on headlines and keywords. Gone are the days of stuffing a single keyword into one of your pages—or key …
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It’s almost 2018. Do you know how you’re going to grab new customers next year? Let’s face it—this is a busy time of the year. Holidays. Travel. Family. Days off. Organizing tax information. It all seems to fall …
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You know you need a landing page. You know that your insurance service has a unique offering that potential clients need. You just don’t know how to demonstrate that quickly. That’s the art of the landing page in …
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It’s all around us, yet most of us can’t quite put our finger on it. It’s summed up in one word: psychology. As people, we get lost thinking about data and analytics. We think about SEO and strategy. …
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“Swim upstream. Go the other way. Ignore the conventional wisdom.” -Sam Walton There’s an old axiom that “conventional wisdom” is an oxymoron. Nowhere is that more true than in the world of insurance marketing. Is that surprising? Google …
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Most insurance agencies don’t think like marketers. The good news is, you don’t have to be like most insurance agencies. Unfortunately, simply desiring for a new way to generate quality leads is only half the battle. Now you …
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