Ask any mortgage marketer the keys to success and they’ll give you a litany of buzzwords. Go viral. Go social. Reach out via email marketing. Make sure you’re mobile. Rarely will you hear the word “funny” among them. …
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Someone took the time to sign up to your newsletter. They’re interested enough in your mortgage information and special offers to trust you with their private information. They say, “sure, send me more info!” So why the heck …
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“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” -Mark Twain True: there may be a few things the “majority” gets right. But when it comes to mortgage marketing, if …
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Mortgage marketing can be a tough business. Customers are expensive to find and acquire—and once they land on your page, there’s no guarantee that they’ll choose you. Although you might have a decent sized advertising budget, the number of …
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