Let’s face it: in 2017, search engine optimization (SEO) has changed. There’s no more keyword stuffing. No more spamming the search engines. Fretting over this word and that word is a colossal waste of time. But there’s a …
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Your landing page just might be the most important thing you ever put online. Sure, there’s lots of other important stuff you put online: blog posts that attract traffic, social media posts that draw people in… …but without …
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SEO. Online ads. Social Media. You’ve heard of all the major ways to boost your mortgage marketing. You might even be heavily involved in them, helping to take your mortgage brand to the next level. But that doesn’t …
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In creating an effective online sales funnel, few items will matter as much as that first email. Allow me to demonstrate. Let’s say you bring an audience to your website. You’ve taken the time and effort to handle …
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In the mortgage or insurance industry, you’re talking about selling a very important product. That means your sales funnel is going to be a little more sophisticated than selling t-shirts. But that doesn’t mean you need an overly …
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Knowledge is power. How much knowledge do you have about marketing your mortgage business? In just three words, I can summarize exactly what it is about A/B split testing that makes the process so powerful. But you’d be …
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Productivity isn’t something that happens by accident. In your mortgage business, productivity is something that you need to optimize. This isn’t to say that running your mortgage business like a well-oiled machine is going to cost so much …
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What have you accomplished so far today? If you’re like most people, there’s a good chance that your morning is off to a slow start. Maybe you took some extra time to grab a coffee from that place …
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Ever hear of the book “the Seven Habits of Highly Effective People?” It was an international phenomenon. From countries all around the world, business people soaked up the knowledge of Stephen Covey’s insights and incorporated them into the …
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Some of the best deals you ever make will require no extra work on your part whatsoever. I’m talking about the referral. The idea behind a referral is simple: you do a good enough job helping clients with …
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