Click here. Still here? What, you didn’t click on my call-to-action? How rude. Well, you might have a strong reason for it—other than the fact that I didn’t include a hyperlink. What I failed to do in the …
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When a prospect clicks onto your website or landing page, what do you want them to do? How about if they open up one of your emails, or see one of your social media posts? “I don’t know” …
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You know you need a landing page. You know that your insurance service has a unique offering that potential clients need. You just don’t know how to demonstrate that quickly. That’s the art of the landing page in …
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You’re already convinced. For your company, a marketing newsletter is the way to go. It won’t just help you drive more traffic to your website and get more exposure for your business, but it will also give you …
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It’s all around us, yet most of us can’t quite put our finger on it. It’s summed up in one word: psychology. As people, we get lost thinking about data and analytics. We think about SEO and strategy. …
READ MORESEO. Once upon a time, you didn’t even know what it stood for. These days, it seems like search engine optimization rules everything you know about getting traffic to your mortgage website and marketing your mortgage business online… …
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You don’t have to be told twice that “Donkey Kong” is a classic game. Almost everyone knows the game: the simple but challenging gameplay, the unsophisticated but effective effects…for some reason, “Donkey Kong” is a game that just …
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What do a rocket and a hippo have to do with mortgage marketing? This is not a trick question. The correct answer is, “absolutely nothing.” But that hasn’t stopped two solid mortgage marketing companies from putting them to …
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We’ve all been there. Buzz. Your phone alerts you to a new text message. Excitement courses through your veins. Maybe it’s an old friend going to say hello. Maybe your crush finally responded to you. Maybe it’s someone …
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Your prospect is on the right track. A potential client is cruising through your website, and they’re ready to fill out one of your lead generation tools… Then, it hits them. They stop dead in their tracks like …
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